COMPETITION METHODS

COMPETITION METHODS
Методы конкуренции
Способы поведения фирмы на рынке, позволяющие ей успешно конкурировать с другими фирмами. Их может быть несколько: а) ценовая конкуренция (price competition), в условиях которой производители предлагают свою продукцию по более низкой цене; б) неценовая конкуренция (non-price competition), основанная на дифференциации продукции (см. Product differentiation) и внедрении новых торговых марок; в) снижение издержек производства (хотя этот способ не является прямым средством конкурентной борьбы, он все же существенно влияет на укрепление позиций фирмы на рынке).

Новый англо-русский словарь-справочник. Экономика. — М.: Флинта, Наукa. . 2010.

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Смотреть что такое "COMPETITION METHODS" в других словарях:

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  • European Commissioner for Competition — Incumbent Joaquín Almunia since 9 February 2010 …   Wikipedia


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